AI Imagery Disclosure

At Black Helmet, our mission is to create products that honor the fire service and the people who serve their communities every day.

To help us showcase our products efficiently, some images on our website, advertisements, emails, and social media channels may feature AI-generated or AI-enhanced models, backgrounds, or scenes. These images are used to demonstrate how our products may appear when worn or displayed.

While some imagery may be created with the assistance of artificial intelligence, the products themselves are real. We make every effort to ensure that the apparel, artwork, colors, graphics, and print placement shown accurately represent the product being offered for sale.

Our use of AI-generated imagery allows us to:

• Showcase products more quickly and efficiently
• Present products in a variety of settings and environments
• Reduce the cost and environmental impact associated with traditional photoshoots
• Continue creating and offering new designs for our customers

Black Helmet does not use AI-generated imagery to intentionally misrepresent our products, their features, or their quality. If a product image includes an AI-generated model, the product itself remains the same item described on the corresponding product page.

If you have questions about any product, image, or design featured on our website, please contact us and we will be happy to assist.

Thank you for supporting Black Helmet.